Websites are a means to an end, not the final destination. Your site visitor is on a journey to meet a need. Visiting your web site is a stop along the way that they can use to get what they want. Meet the visitor’s need effectively and they will do the business with you.
Read more »

The web has changed and technology improved, expectations are up and yes, there are services that websites should be offering. Below are some of the main features that should be standard on any website.
Read more »

It all starts by planting a seed. Keeping your site up to date with what is happening in your business results in a number of positive spin offs.
Read more »

Designing for the web is a multi dimensional concept that requires consideration of the aesthetics, functionality, personality and usability of the site. All of these have to come together in a dynamic process that passes the user unnoticed and yet connects on an emotional level.  So, without actually knowing why they like the site, they need to, and have to, want to come back for more.

I’ve always maintained that the genius is in the simplicity.

Read more »

Websites have a job to do, and will do what you tell it to do, right? The question then begs asking, what have you asked your website to do?
Read more »

Creating the base

Planning begins with what you want to achieve and is a process then that identifies ways in which to achieve set objectives. To say that you want to be the best or the top site is a great idea, but what does that mean and what is encompassed in those thoughts? Add to that the method of measurement, e.g. in product sales, number of visits, visibility etc.
Read more »

Websites should be the ideal platform on which we can find out more about products, services and company’s. Too often though, there isn’t a direct instruction to the visitor telling them how to take advantage of the product or service.
Read more »

We all want successful websites that attract visitors and bring their part in the business / marketing plan. But how do we know if our websites are doing their bit? Read more »

You’ve heard it all before, dynamic websites with changing content are better than static sites. That may be true, but how many dimensions does your site have?
Read more »

The difference between just a website and a marketing site lies in the value you unlock for your customer. Anybody can create a web presence, but few can create platforms that visitors return to.

How to unlock?
Read more »