If you feel like rolling up your sleeves and getting stuck in then an Open Source web solution may be right for you. There are several options that approach the web in completely different ways, chances are that one of these will fit in with your way of thinking.

I am specifically referring to Content Management Systems or CMS. These provide an ideal platform to manage your website on an online platform, making updating possible through a web browser anywhere in the world. Read the rest of this entry »

A website is not the place to hide your message, but you can if you want to.

It happens often that copy provided by the client is copied and pasted into the appropriate spaces and linked to the navigation. Once linked and the links work, the page is complete and the site ready to go live.

Often there is no thought to the marketing usability and the site, which contains all the information, makes sense only to those involved in its construction. Visitors require a certain amount of telepathy in order to understand, or a remarkable insight while visiting the website to navigate and find all the important bits. Read the rest of this entry »

Web addresses can be compared to buying property, it’s about position, position and yes, position. You do, to a large extent, determine your neighbours. To be the most visible you need to own all the addresses in your suburb. Read the rest of this entry »

The web may not be the newest technology on the block but it has stood the test of time and it is here to stay. The numbers talk for themselves, hundreds of millions of websites, Internet users and all the products and every tool you need to get your site visible to your target audience.

Amazingly, search engines find what you are looking for. I can’t begin to recall all the times Google saved my skin or gave me insight into things I would not have discovered.

What really counts is that you can find what you want as quickly as possible. For every successful search there has to be websites to answer the call.

As long as we need the web to find answers, meet needs or provide information the web lives.