Using email to market your website
Published 29/08/2010Email remains one of the easiest and cost effective ways to communicate with existing and potential customers. There are several options to consider to either attract new or maintain existing customers. Website marketing is not only about what happens on your website but also in the message you and your staff are sending.
When talking to existing customers it is important that they see a consistent presentation of the brand in the layout and content of the email sent.
It goes without saying that managing the brand is going to prove critical for long term marketing success.
What makes it easier is that email messages can be managed centrally and the email format controlled from a central point. Continue reading
Preparing your website for launch
Published 24/08/2010When you finally go live with your website the search engines will look at you with fresh eyes. It is interesting to see what information is collected and what is displayed in the search results.
While it is exciting to go live, it can also be disappointing if you get ranked a lot lower than you hoped. You can of course make changes, but Google then has to re index the site and that can take time.
Tips before launch
The home page
Planning the website flow
Published 22/08/2010Most websites really focus on putting the company information and products into the website. Few consider the flow in getting the customer from the home page to the point of action.
Questions to consider when putting it all together
Making money on the Internet – The classified website business
Published 18/08/2010The web is awash with opportunities when it comes to opening and managing business ideas. The traditional bricks and mortar barriers don’t exist and technology has arrived with products available off the shelf to get you up and running in a matter of hours.
The Classified Website
The classified website can be set up for just about any industry, though some are more exposed to the Internet than others.In the right space you can encourage a community to join or speak to an entire industry.
Make money form a local community or take your website global. Continue reading
Getting to the top of Google – Quick Tips
Published 18/08/2010A few points to consider when getting to the top of Google.
Website Domain Name
Finding a domain with one of your main keywords available is a winner. Most companies want a domain with the company name in, that is great, but also consider your aim on search engines, you want to get to the top. The domain alone gets you several steps above the competition.
Websites can cost an arm and a leg
Published 17/08/2010There are several options to creating a website that requires little or no money. You can set up a blog on wordpress.com or blogger.com, set up a website using yola.com to name a few. If you want to get a bit more technical you can even go as far as using some open source solutions hosted on your own domain. It’s all possible.
The real question though is ‘what are you trying to achieve?’. You always get what you pay for. For reason’s I understand there is resistance to paying good money for a good website. The word FREE has been used so many times on the Internet that paying for something must start to sound rather odd.
