It all starts by planting a seed. Keeping your site up to date with what is happening in your business results in a number of positive spin offs.

• You keep your customers (and staff) up to date with your latest news. This could be a promotion or general information. It also ensures that both customers and staff visit the site regularly.
• To update your site you need to be doing something. Sticking to a regime that requires monthly updates gets you thinking about what to do next to keep the site fresh. Ideas are often generated that  extend well beyond your website and have a positive affect on other business areas. Ideas lead to more ideas and more…
• Momentum assists you to find what your site visitors want. Once the ball starts to roll you begin to see, via site stats and visitor responses, what your customers find interesting. You are also able to roll out features or campaigns over several months.
• Your site is interesting especially if you are able to show what happened in the past. This give an indication of what to expect in the future.
• Search engines see your site is updated and this in turn assists in better ratings.
• Other opportunities present themselves as the number of visits to your site increases. Advertising and newsletter subscription becomes a viable proposition.
• Regular updates show that somebody is behind the digital face and this in turn improves the credibility of the site and associated brand.
• You also begin to be aware of new development required to make it easier to get the message across easier / clearer.
• You can highlight product features and benefits outside of the normal blurb. These lead to the “I didn’t know that they…” moments.

Keeping your site fresh is not only about finding new things to say, but also about educating visitors about what you currently offer.