Know your search engine ranking status
Published 02/04/2011Know your search engine ranking status
Traffic is the key to website success. Getting people to your site takes time and effort. You need to know what affect the changes you make have on your websites ranking on various search engines.
Checking your ranking on every keyword or search phrase on several search engines will take a considerable length of time.
Your Search Engine Ranking available in one report
See where your website ranks on several search engines in one report. Compare the same keyword / phrase ranking on several search engines at a glance.
Example of Ranking Report Data:
- see your your ranking on Google Pages from the web and Pages from South Africa, or
- Bing international and Bing only from South Africa.
See the difference on several search engines at a glance.
Now is the time
Published 10/11/2010Getting towards the end of the year is generally the time to kick back and recharge to come back fighting in the new year.
That may be all good and well for the soul, but for business it may not be the greatest strategy.
What is better is to have your customers come back to a fresh site promoting your products and services. While your customers have recharged their souls and are coming back fighting you have prepared a fresh platform to remind, educate and inform them of what it is that you do. Continue reading
The Crossroads
Published 12/09/2010For everybody who sees the benefit of, and wants a website there are so many options. The moment you speak to somebody the more confusing it gets. This person knows a person who knows a person and so it goes. Eventually you will have to make a decision, but what are you going to choose? How do you know where to look and what is reasonable when it comes to the price and features and functionality and search engine optimisation and content management and… and… Continue reading
Pay for website development? Are you crazy, I only pay for results.
Published 02/09/2010An interesting question came to light recently. When purchasing a website should you pay for the site development or for the benefit it brings? Any developer worth their salt will promise to deliver what you need, but few are willing to commit to a guarantee. Would you be willing to pay for information on a monthly basis?
Similarly when puchasing advertising, all the statistics are there, but no guarantee from the publication. Would you be willing to pay for such a website ‘guaranteed return’ service and what would that be worth? What percentage of your business is worth giving in return for a website that really delivers the results and what and how would you measure the success? Continue reading
Using email to market your website
Published 29/08/2010Email remains one of the easiest and cost effective ways to communicate with existing and potential customers. There are several options to consider to either attract new or maintain existing customers. Website marketing is not only about what happens on your website but also in the message you and your staff are sending.
When talking to existing customers it is important that they see a consistent presentation of the brand in the layout and content of the email sent.
It goes without saying that managing the brand is going to prove critical for long term marketing success.
What makes it easier is that email messages can be managed centrally and the email format controlled from a central point. Continue reading
Preparing your website for launch
Published 24/08/2010When you finally go live with your website the search engines will look at you with fresh eyes. It is interesting to see what information is collected and what is displayed in the search results.
While it is exciting to go live, it can also be disappointing if you get ranked a lot lower than you hoped. You can of course make changes, but Google then has to re index the site and that can take time.
Tips before launch
The home page
Planning the website flow
Published 22/08/2010Most websites really focus on putting the company information and products into the website. Few consider the flow in getting the customer from the home page to the point of action.
Questions to consider when putting it all together
Getting to the top of Google – Quick Tips
Published 18/08/2010A few points to consider when getting to the top of Google.
Website Domain Name
Finding a domain with one of your main keywords available is a winner. Most companies want a domain with the company name in, that is great, but also consider your aim on search engines, you want to get to the top. The domain alone gets you several steps above the competition.
Websites are not the final destination
Published 19/06/2009Websites are a means to an end, not the final destination. Your site visitor is on a journey to meet a need. Visiting your web site is a stop along the way that they can use to get what they want. Meet the visitor’s need effectively and they will do the business with you.
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Website non negotiables
Published 10/06/2009The web has changed and technology improved, expectations are up and yes, there are services that websites should be offering. Below are some of the main features that should be standard on any website.
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