Email remains one of the easiest and cost effective ways to communicate with existing and potential customers. There are several options to consider to either attract new or maintain existing customers. Website marketing is not only about what happens on your website but also in the message you and your staff are sending.

When talking to existing customers it is important that they see a consistent presentation of the brand in the layout and content of the email sent.

It goes without saying that managing the brand is going to prove critical for long term marketing success.

What makes it easier is that email messages can be managed centrally and the email format controlled from a central point. Read the rest of this entry »

Most websites really focus on putting the company information and products into the website. Few consider the flow in getting the customer from the home page to the point of action.

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Planning begins with what you want to achieve and is a process then that identifies ways in which to achieve set objectives. To say that you want to be the best or the top site is a great idea, but what does that mean and what is encompassed in those thoughts? Add to that the method of measurement, e.g. in product sales, number of visits, visibility etc. Read the rest of this entry »

You’ve heard it all before, dynamic websites with changing content are better than static sites. That may be true, but how many dimensions does your site have? Read the rest of this entry »

The difference between just a website and a marketing site lies in the value you unlock for your customer. Anybody can create a web presence, but few can create platforms that visitors return to.

How to unlock? Read the rest of this entry »

‘Owning’ your space of real estate on the Internet means that people will find you, you will be more visible than your competitor and customers get what they want. This diagram illustrates how it all ‘fits’ together. Using traditional methods as well as web based ideas to get more people to your website so that you can get what you want from the visitor.

Illustrated here is the use of advertising on websites, radio, print and television. You could add mobile phones and other methods to link from external and satellite sites.