Website Planning
Published 25/03/2009Creating the base
Planning begins with what you want to achieve and is a process then that identifies ways in which to achieve set objectives. To say that you want to be the best or the top site is a great idea, but what does that mean and what is encompassed in those thoughts? Add to that the method of measurement, e.g. in product sales, number of visits, visibility etc.
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Multi Dimensional Websites
Published 10/03/2009You’ve heard it all before, dynamic websites with changing content are better than static sites. That may be true, but how many dimensions does your site have?
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Unlock the value
Published 10/03/2009The difference between just a website and a marketing site lies in the value you unlock for your customer. Anybody can create a web presence, but few can create platforms that visitors return to.
How to unlock?
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Site measurement and statistics
Published 08/03/2009Strategies are essentially road maps to get from one place to a better one. You want to improve your current position. Your website strategy should provide that direction. Checking your rate of improvement and movement in the right direction is relatively simple on the Internet.
Items to measure… Continue reading
Fitting it all together
Published 01/03/2009
‘Owning’ your space of real estate on the Internet means that people will find you, you will be more visible than your competitor and customers get what they want. This diagram illustrates how it all ‘fits’ together. Using traditional methods as well as web based ideas to get more people to your website so that you can get what you want from the visitor.
Illustrated here is the use of advertising on websites, radio, print and television. You could add mobile phones and other methods to link from external and satellite sites.
Website name / address / URL Registration tips
Published 10/02/2009Web addresses can be compared to buying property, it’s about position, position and yes, position. You do, to a large extent, determine your neighbours. To be the most visible you need to own all the addresses in your suburb. Continue reading
