When you finally go live with your website the search engines will look at you with fresh eyes. It is interesting to see what information is collected and what is displayed in the search results.

While it is exciting to go live, it can also be disappointing if you get ranked a lot lower than you hoped. You can of course make changes, but Google then has to re index the site and that can take time.

The home page

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Most websites really focus on putting the company information and products into the website. Few consider the flow in getting the customer from the home page to the point of action.

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Websites are a means to an end, not the final destination. Your site visitor is on a journey to meet a need. Visiting your web site is a stop along the way that they can use to get what they want. Meet the visitor’s need effectively and they will do the business with you. Read the rest of this entry »

The web has changed and technology improved, expectations are up and yes, there are services that websites should be offering. Below are some of the main features that should be standard on any website. Read the rest of this entry »