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	<title>Website Marketing&#187; Website Content</title>
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	<description>A more strategic approach.</description>
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		<title>Preparing your website for launch</title>
		<link>http://www.websitemarketing.co.za/preparing-your-website-for-launch/</link>
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		<pubDate>Tue, 24 Aug 2010 09:05:30 +0000</pubDate>
		<dc:creator>Bruce Young</dc:creator>
				<category><![CDATA[Essential Tips]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Content]]></category>

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		<description><![CDATA[When you finally go live with your website the search engines will look at you with fresh eyes. It is interesting to see what information is collected and what is displayed in the search results. While it is exciting to go live, it can also be disappointing if you get ranked a lot lower than [...]]]></description>
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		<title>Planning the website flow</title>
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		<pubDate>Sun, 22 Aug 2010 16:01:05 +0000</pubDate>
		<dc:creator>Bruce Young</dc:creator>
				<category><![CDATA[Essential Tips]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website Content]]></category>

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		<description><![CDATA[Most websites really focus on putting the company information and products into the website. Few consider the flow in getting the customer from the home page to the point of action. Questions to consider when putting it all together What is the purpose of the site? What do you want the site to do? Brochures [...]]]></description>
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		<title>Websites are not the final destination</title>
		<link>http://www.websitemarketing.co.za/websites-are-not-the-final-destination/</link>
		<comments>http://www.websitemarketing.co.za/websites-are-not-the-final-destination/#comments</comments>
		<pubDate>Fri, 19 Jun 2009 13:52:33 +0000</pubDate>
		<dc:creator>Bruce Young</dc:creator>
				<category><![CDATA[Essential Tips]]></category>
		<category><![CDATA[Website Content]]></category>

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		<description><![CDATA[Websites are a means to an end, not the final destination. Your site visitor is on a journey to meet a need. Visiting your web site is a stop along the way that they can use to get what they want. Meet the visitor&#8217;s need effectively and they will do the business with you. Meeting [...]]]></description>
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		<title>Website non negotiables</title>
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		<pubDate>Wed, 10 Jun 2009 15:56:13 +0000</pubDate>
		<dc:creator>Bruce Young</dc:creator>
				<category><![CDATA[Essential Tips]]></category>
		<category><![CDATA[Website Content]]></category>

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		<description><![CDATA[The web has changed and technology improved, expectations are up and yes, there are services that websites should be offering. Below are some of the main features that should be standard on any website. Clear call to action Make it easy to do business.  Highlight what you want from your customer, show them the way. [...]]]></description>
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