Now is the time
Published 10/11/2010Getting towards the end of the year is generally the time to kick back and recharge to come back fighting in the new year.
That may be all good and well for the soul, but for business it may not be the greatest strategy.
What is better is to have your customers come back to a fresh site promoting your products and services. While your customers have recharged their souls and are coming back fighting you have prepared a fresh platform to remind, educate and inform them of what it is that you do. Continue reading
The Crossroads
Published 12/09/2010For everybody who sees the benefit of, and wants a website there are so many options. The moment you speak to somebody the more confusing it gets. This person knows a person who knows a person and so it goes. Eventually you will have to make a decision, but what are you going to choose? How do you know where to look and what is reasonable when it comes to the price and features and functionality and search engine optimisation and content management and… and… Continue reading
Websites can cost an arm and a leg
Published 17/08/2010There are several options to creating a website that requires little or no money. You can set up a blog on wordpress.com or blogger.com, set up a website using yola.com to name a few. If you want to get a bit more technical you can even go as far as using some open source solutions hosted on your own domain. It’s all possible.
The real question though is ‘what are you trying to achieve?’. You always get what you pay for. For reason’s I understand there is resistance to paying good money for a good website. The word FREE has been used so many times on the Internet that paying for something must start to sound rather odd.
Building website momentum
Published 11/05/2009It all starts by planting a seed. Keeping your site up to date with what is happening in your business results in a number of positive spin offs.
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Who is in charge of your website?
Published 01/04/2009Websites have a job to do, and will do what you tell it to do, right? The question then begs asking, what have you asked your website to do?
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Don’t be subtle
Published 23/03/2009Websites should be the ideal platform on which we can find out more about products, services and company’s. Too often though, there isn’t a direct instruction to the visitor telling them how to take advantage of the product or service.
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The ultimate web test?
Published 12/03/2009We all want successful websites that attract visitors and bring their part in the business / marketing plan. But how do we know if our websites are doing their bit? Continue reading
Name or no name?
Published 04/03/2009Having visited several sites in my time I have come to realise that few, if any, have a name listed as the recipient of any form submitted. It’s interesting that we all accept the anonymity of the platform and submit details hoping that somebody out there will get back to us. Continue reading
Roll up those shirt sleeves …
Published 20/02/2009If you feel like rolling up your sleeves and getting stuck in then an Open Source web solution may be right for you. There are several options that approach the web in completely different ways, chances are that one of these will fit in with your way of thinking.
I am specifically referring to Content Management Systems or CMS. These provide an ideal platform to manage your website on an online platform, making updating possible through a web browser anywhere in the world. Continue reading
Telepathy on the Internet
Published 12/02/2009A website is not the place to hide your message, but you can if you want to.
It happens often that copy provided by the client is copied and pasted into the appropriate spaces and linked to the navigation. Once linked and the links work, the page is complete and the site ready to go live.
Often there is no thought to the marketing usability and the site, which contains all the information, makes sense only to those involved in its construction. Visitors require a certain amount of telepathy in order to understand, or a remarkable insight while visiting the website to navigate and find all the important bits. Continue reading
