Comprehensive Strategy Guide

Start with a strategic plan.

Going live on the Internet is less about the initial launch and more about the long term updates and maintenance. The success or failure of which really depends on where you’re headed and if you have a plan in place.

Website Marketing is about creating the strategic plan that forms the backbone of your website and ultimately helps you get more from your website and other Internet based technology.

The website stratgey plays a key role in a websites success.

What is the Website Marketing guide?

The guide offers the framework to create a road map linked to strategic goals, responsible people and target dates. You are able to pull the team together to work in the same direction. There are explanations of the various Internet technologies as well as worksheets that make managing the process easier.

Why was the guide created?

The guide was created to provide website owners / marketing teams with knowledge about the Internet and a strategic framework that delivers results around specific objectives. The strategic process focuses on what you require and builds the website around the strategy.

Having a more strategic framework makes provision for measurable results based on your websites’ non negotiable objectives.

Websites don’t have to be isolated, there are many platforms that can be connected, on both the corporate and personal levels. It’s important that the website is developed to make the most of these opportunities.

Who should use it?

Anybody about to create a website or any one re-evaluating their website position. By following the process you are able to tell the wood from the trees and determine if the direction you are moving in is the correct one.

The aim of the guide is to provide an easy to follow website marketing plan linked to strategic objectives and a time line with specific measurable results essential to ensuring the success of your website.

What’s included?

This is a comprehensive guide.

The guide includes, but is not limited to, the following:

• An introduction, definitions and explanations of web terms and technologies
• A logical process that takes your business objectives online in the format that best meets your and your customers needs (e-commerce, blogging, information etc. based websites)
• Identifies the Content Management System that best suits your requirements
• The means to measure the performance (meeting the objectives) of your website
• The website launch / promotion strategy (Looks at advertising, social networks, email newsletters etc.)
• Integration of the various web platforms (social networks etc.) into the website
• Time lines linked to specific tasks to be completed by specific people for the development as well as launch and maintenance of the website
• How to assess the website on an ongoing basis

At the end of the process you will have a detailed outline of what you need as well as time lines and the names of the people responsible for making the website a success. All aspects, from what your business does through to the website, email marketing and social networking are covered. A truly comprehensive guide detailing the what, who, when, where, how, how often and why of your website.

The guide becomes the tool to measure, assess and maintain the website and is a quick reference ensuring all aspects are covered. As the document includes planning, you can determine the non negotiable items for phase one and the phases to follow. Website Marketing assists in the development and implementation of the strategy for your website.

How to access the guide

The guide is used in a consultation and development or assessment process. Contact us for a consultation.

Conclusion

Completing the guide will give you both insight and clear idea of what is required to make your website a realitysuccess. Saying you need a blog, corporate, order or commerce site is not the same as detailing what you need and how it needs to work to communicate more effectively with your customers. By understanding social networking, email marketing and other web based platforms you can also see how to integrate these into your website, making it easier for your customers to access your products and services.

Anything is possible on the net, the more you understand what is possible, the clearer the plan, the greater the chance of success.

You might also want to take a look at the Website Marketing Complete Solution to see how you can dominate more space and reach more customer.