You’ve heard it all before, dynamic websites with changing content are better than static sites. That may be true, but how many dimensions does your site have?

You could break it down into how much is telling and how much is participation. Then dig into main and sub navigation and then deeper into niche product areas within the site. Now add the images, animations and video. Top it off with e-commerce functionality and down-loadable documents and media files with a twist of newsletter subscription. Perhaps a VIP area for the more discerning visitor.

How many dimensions was that? They all add up to making for an interesting and entertaining web experience.

So, if you can make delivering your content multi-dimensional you stand a greater chance of getting through to your site visitor and hopefully an extra rand on the bottom line.