Designing for the web is a multi dimensional concept that requires consideration of the aesthetics, functionality, personality and usability of the site. All of these have to come together in a dynamic process that passes the user unnoticed and yet connects on an emotional level.  So, without actually knowing why they like the site, they need to, and have to, want to come back for more.

I’ve always maintained that the genius is in the simplicity.

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Websites have a job to do, and will do what you tell it to do, right? The question then begs asking, what have you asked your website to do? Read the rest of this entry »

Planning begins with what you want to achieve and is a process then that identifies ways in which to achieve set objectives. To say that you want to be the best or the top site is a great idea, but what does that mean and what is encompassed in those thoughts? Add to that the method of measurement, e.g. in product sales, number of visits, visibility etc. Read the rest of this entry »

Websites should be the ideal platform on which we can find out more about products, services and company’s. Too often though, there isn’t a direct instruction to the visitor telling them how to take advantage of the product or service. Read the rest of this entry »

We all want successful websites that attract visitors and bring their part in the business / marketing plan. But how do we know if our websites are doing their bit? Read the rest of this entry »

You’ve heard it all before, dynamic websites with changing content are better than static sites. That may be true, but how many dimensions does your site have? Read the rest of this entry »

The difference between just a website and a marketing site lies in the value you unlock for your customer. Anybody can create a web presence, but few can create platforms that visitors return to.

How to unlock? Read the rest of this entry »

Strategies are essentially road maps to get from one place to a better one. You want to improve your current position. Your website strategy should provide that direction. Checking your rate of improvement and movement in the right direction is relatively simple on the Internet.

Items to measure… Read the rest of this entry »

Having visited several sites in my time I have come to realise that few, if any, have a name listed as the recipient of any form submitted. It’s interesting that we all accept the anonymity of the platform and submit details hoping that somebody out there will get back to us. Read the rest of this entry »

‘Owning’ your space of real estate on the Internet means that people will find you, you will be more visible than your competitor and customers get what they want. This diagram illustrates how it all ‘fits’ together. Using traditional methods as well as web based ideas to get more people to your website so that you can get what you want from the visitor.

Illustrated here is the use of advertising on websites, radio, print and television. You could add mobile phones and other methods to link from external and satellite sites.