Website Marketing

There are several options to creating a website that requires little or no money. You can set up a blog on wordpress.com or blogger.com, set up a website using yola.com to name a few. If you want to get a bit more technical you can even go as far as using some open source solutions hosted on your own domain. It’s all possible.

The real question though is ‘what are you trying to achieve?’. You always get what you pay for. For reason’s I understand there is resistance to paying good money for a good website. The word FREE has been used so many times on the Internet that paying for something must start to sound rather odd.

Be that as it may, the quick follow on to a ‘free website’ is I want to be number one on Google. And sure enough, the call will come through a day after the site is live to say that they aren’t visible on search engines.

The entire business is suffering because the website that wasn’t paid for is not delivering the results not paid for and the company is about to go under because there are no sales that the customer is expected to pay for.

The unfortunate truth is that you do get what you pay for. Getting to the top of Google is less about luck, can take time and you have to choose your web developer really carefully. Also consider that the web today is not what it was, being on top of Google is not the only place you need to be seen. There is so much integration between websites, newsletters, social networks, mobile options and online communities. In fact, there may be times when a website is not the best option but an integrated network across social platforms will work better.

The web, like any other marketing tool, is about what you get back in return for the effort you put in.

Be that as it may, going free may just cost you an arm and a leg… for free.